US Customs and Border Protection has selected Tru Identity, Inc. to overhaul the customs entry process using artificial intelligence. The goal is straightforward: catch tariff evasion and illegal goods before cargo ever touches American soil.
Tru Identity operates a risk analysis platform built for brands, shippers, and logistics providers. Its toolset covers vendor screening, product vetting, and shipment pre-screening, essentially giving authorities a way to flag bad actors and suspicious cargo earlier in the supply chain.
What Tru Identity actually does
Tru’s platform screens customers, monitors product catalogs, and pre-screens shipments to minimize delays at customs. The idea is that by the time a container arrives at a US port, CBP already has a risk profile ready.
The platform incorporates blockchain technology to ensure data immutability. Once a compliance record is logged, it can’t be quietly edited or deleted. That’s a meaningful feature when the entire point is building an auditable trail of risk assessments that hold up under regulatory scrutiny.
