MCH Group, in which the Fox scion is the largest shareholder, is launching an event titled the Jupiter Festival with an eye toward becoming a stop on the thought leader circuit.
MCH Group, the company behind Art Basel, is pushing into the media events business, backing a new venture called Jupiter Festival.
The inaugural Jupiter Festival is currently slated to be held in Miami this October, with speakers that include Tribeca Enterprises CEO Rebecca Glashow, Fox One chief Pete Distad, Inside the NBA host Kenny Smith, YouTube’s Brian Albert, and former 60 Minutes executive producer Bill Owens.
“The industry doesn’t have an event that does what we do,” says William Mellis, CEO and co-founder of Jupiter Festival, in an interview with The Hollywood Reporter. “I start with that as a fundamental premise. We’re all about the future of content. The industry is going through, I would say, a seismic change, not a transformational change. It’s far deeper than that, and in order to understand what the future of video content is, we bring the industry together with the senior people in the industry to explore debate and figure out what they’re going to do to be successful in the new paradigm.”
For MCH Group, Jupiter is a chance to push into a new arena: Media, complementing its Art Basel events around the world and exhibitions.
