Matt Damon is returning to the crypto promotional circuit, although the sales pitch now comes wrapped in the considerably friendlier packaging of clean water and charitable giving. According to Bloomberg, the actor and Water.org co-founder will appear at Ripple’s flagship conference in October, months after the company became a payments partner for his nonprofit. Damon’s last major crypto campaign is difficult to forget. Crypto.com released its “Fortune Favors the Brave” commercial in October 2021, shortly before the speculative market reached its peak. Directed by Wally Pfister, the cinematographer behind several Christopher Nolan films, the ad placed Damon inside a futuristic gallery filled with tributes to explorers, astronauts, inventors, and other historical risk-takers. Damon described the people who nearly accomplished something extraordinary but backed away at the decisive moment. He then walked past images of figures including the Wright brothers and climbers attempting to reach the summit of Mount Everest before delivering the slogan: “Fortune favors the brave.” The message was not particularly subtle. Opening a Crypto.com account was presented as the modern equivalent of venturing into space or crossing an unexplored ocean.