Ripple is putting its stablecoin to work for something other than trading volume. The company has signed on as the exclusive digital asset and payments partner for Water.org’s Get Blue campaign, a corporate coalition tackling global water access that already counts Amazon, Starbucks, and Gap Inc. among its backers.
The partnership means Ripple will provide seed funding and deploy its payments infrastructure, including the USD-backed stablecoin RLUSD, to move charitable funds faster and cheaper to Water.org’s microfinance partners in emerging markets.
What the Get Blue campaign actually does
Water.org, the nonprofit co-founded by Matt Damon and Gary White, launched the Get Blue initiative in January 2026 at the World Economic Forum in Davos. The campaign’s goal is ambitious but specific: mobilize corporate resources to bring safe water and sanitation to 200 million people by 2030.
That target builds on meaningful existing work. Water.org has already reached more than 85 million people through its WaterCredit model, which provides small loans to families in developing countries so they can finance their own water and sanitation solutions.
