As concerns about affordability continue to shape enrollment decisions nationwide, colleges are exploring ways to provide students and families with clearer information about costs earlier in the admissions process. Cornell College is among the institutions testing that approach through a “price-first” admissions model that offers financial aid estimates before students even apply.

Launched in 2025, the Iowa liberal arts college’s Save Your Seat program provides prospective students with nonbinding financial aid estimates before they submit an application, giving families a clearer picture of potential costs at the start of the college search process.

During the program’s first year, Cornell sent an estimated 20,000 aid projections to prospective students. College officials said nearly one-fifth of the incoming fall 2026 class committed to Cornell after receiving a Save Your Seat estimate, suggesting that earlier cost information may play a significant role in students’ college decision-making.

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