Trashie, a service that gives customers rewards in exchange for paying for proper recycling and reuse, is looking to tackle a new waste stream.The new Toy Take Back Box service launched this summer as a way to let users properly dispose of unwanted, good-condition toys. Kristy Caylor, CEO and founder of Trashie, said the new vertical was a natural fit after launching a tech take-back box in December 2024.
Currently, about 80% of toys wind up in landfills or the ocean, according to resale platform Toycycle. But since about half of Trashie’s current user base are parents, Caylor said the company was fielding requests to help them clean out toy chests as well as their own closets.
“There was just a real opportunity to apply the same philosophy to a category that’s been relatively untouched,” she said.
The new toy service costs $35 and includes shipping a box of up to 20 pounds back to Trashie for responsible reuse and recycling.
Trashie, launched in 2024, has sold more than 1 million apparel take-back bags and diverted 3.5 million pounds of clothing from landfills. Users can pay $20 to get a single bag to fill with unwanted textiles, about 95% of which is reused, recycled or repurposed. The more bags someone sends in, the more rewards they earn to redeem on Trashie’s marketplace.
