Losing her job could have crushed her dreams. Instead, it became the spark that changed everything. When Southern California events producer Lauren Tetef was laid off from her corporate marketing role in 2025, she decided not to rush into another office job. Instead, she took a bold gamble on a long-held dream — and invested nearly $24,000 of her own savings to transform a shuttered craft store into a vibrant community festival. The result? Open House Creative Fest, a two-day celebration of creativity, crafts and local businesses set to take place on June 27 and 28 in Torrance, California. From Pink Slip to Passion Project Tetef had landed a corporate marketing job in March 2025, but the company, which relied heavily on imports, was hit hard by tariff policies introduced during the Trump administration. Just six months later, she was shown the door. Rather than panic, Tetef saw an opportunity. Using her years of experience in event production, she began building the festival she had always imagined. While relying on her severance package and her husband's income, she took on freelance clients through her company, Flourish Locally, and saved every dollar she earned. Within months, she had accumulated about $24,000 — enough to bring her vision to life. Abandoned Joann Store Gets Stunning Makeover The biggest challenge was finding the right venue. Then came an unexpected suggestion: a vacant former Joann Fabric and Crafts store at Del Amo Fashion Center. The location carried deep emotional value for crafters after Joann announced the closure of nearly 800 stores following bankruptcy proceedings. "It was such a special place to all of us," Tetef told CNBC, recalling how the store inspired countless creative projects over the years. She rented the massive space for $3,000, put down a $1,000 security deposit, and spent thousands more on construction, cleaning crews, decorations, rugs, photography and supplies.Crafts, Creativity and Community The festival will feature around 25 vendors selling handmade artwork, clothing, home décor and other unique products. But shoppers won't just browse — they'll be invited to get creative themselves. Visitors can make dried-flower greeting cards, craft recycled-fabric keychains and participate in a variety of hands-on workshops. An activity passport starting at $40 unlocks access to all workshops and a special "activity garden" packed with shared craft supplies. Entry to browse the artisan market is free.Huge Buzz Before Doors Even Open The excitement is already building. Before opening weekend, nearly 500 people had registered through Eventbrite and Partiful, while around 70 activity passports had been sold. Tetef is also hoping to attract curious shoppers passing through the busy Del Amo Fashion Center.'My Dream Come True' For Tetef, Open House Creative Fest is about far more than making money. Calling the project "my dream come true," she said her goal was simple: create a welcoming space where people could gather, connect and make something with their own hands. What started as a painful layoff has turned into an inspiring comeback story — proving that sometimes the end of one job can be the beginning of something far bigger.
Laid off from a corporate job, how a woman used her savings to turn an abandoned store into a $24,000 dream festival
A Southern California events producer, Lauren Tetef, transformed a layoff into an opportunity, investing her savings to launch the Open House Creative Fest. This vibrant two-day event, held in a former craft store, celebrates local artisans and hands-on creativity. With free entry to the market and paid workshops, the festival aims to foster community connection and inspire attendees to create.









