MANILA, Philippines – Jollibee Foods Corp. (JFC) said its flagship Jollibee brand posted a 32-percent increase in brand value to $3.3 billion, allowing it to retain its position as the Philippines’ second most valuable brand for the third straight year.
Citing the latest Brand Finance Philippines 50 2026 report, the listed restaurant giant said Jollibee also remained the country’s most valuable restaurant brand and ranked as the world’s fifth strongest restaurant brand.
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The report attributed the brand’s stronger valuation to sustained customer demand, improved brand strength and continued appeal across its key markets.FEATURED STORIES
