Some four fifths of UK adults have changed their food habits due to rising costs – rising to 89% of households with two children, an annual survey suggests.The ongoing cost-of-living crisis is “transforming the way Britain eats”, creating a nation of “increasingly cautious, habit-driven cooks who are reluctant to stray from tried-and-tested recipes”, according to the Good Food Nation survey.Some 81% of respondents said rising costs had changed their food habits, with households with two children even more likely to have overhauled their eating habits.Almost half of respondents across all demographics (45%) said expensive ingredients put them off cooking new dishes.Apart from food prices, 38% of retirees said they had used more energy-efficient cooking methods such as an air fryer to save on their energy bills.The poll also found “decision fatigue” was resulting in 61% of adults eating the same breakfast every day, and 38% regularly eating the same lunch.Some 5% of 25 to 34-year-olds claimed that ordering a takeaway counted as cooking.However, 42% of respondents said they now benefit from planning their meals in advance to save money, and 25% said they benefited from batch cooking.Lily Barclay, content director at Good Food, said: “The data from this year’s Good Food Nation survey paints a clear picture of a nation under pressure – but also one that is adapting with real ingenuity.“People are understandably risk-averse when money is tight but what’s encouraging is that this same instinct to plan and be careful can lead people away from ultra-processed foods and towards genuinely healthier affordable eating.”YouGov surveyed 2,080 UK adults online between May 8-11.
Four fifths of UK adults change their food habits due to rising costs – survey
The ongoing cost-of-living crisis is ‘transforming the way Britain eats’, according to the Good Food Nation survey.







