LONDON — Ever wonder what happens to clothing that gets returned? Uniqlo has made a virtue of it, challenging two BA fashion graduates from Central Saint Martins, part of the University of the Arts London, to spin the unwanted items into new designs.
Uniqlo and the graduates unveiled the 10-piece collection, Everyday Re.imagined, during a sustainability presentation in London this week and put it on display in select stores around the British capital.
Uniqlo said that working with CSM has helped it see things from a new perspective. “It’s a school obviously known for challenging conventional wisdom, and we love that,” said Maria Samoto le Dous, Uniqlo Europe’s head of sustainability. “It also pushes us outside our comfort zone.”
Uniqlo gave BA fashion graduates Joshua Cornwell and Haseeb Hassan full creative freedom at first, and then guided direction so they could develop and then refine their concept. The graduates then presented the final 10-piece collection to Uniqlo’s board to pick the favorites.
Uniqlo on Manhattan’s Fifth Avenue by Bryant Park.
