A new non-profit called Crypto Watchdog launched on June 23, positioning itself as a consumer advocacy organization focused squarely on the risks lurking in the cryptocurrency industry.

The timing is not accidental. The group arrives during one of the most consequential periods for US crypto regulation, with the Digital Asset Market Clarity Act working its way through the Senate and a floor debate expected as soon as July.

What Crypto Watchdog actually wants

Executive Director Chapin Fay framed the organization’s mission around transparency. The group plans to spotlight consumer risks including scams, insider advantages that benefit well-connected players at the expense of retail investors, and national security issues like sanctions evasion.

Fay was careful to position the organization as something other than a crypto antagonist. He described Crypto Watchdog as “not anti-crypto” but rather “pro-innovation,” with a focus on accountability that protects the people who tend to get hurt most: retail participants.