A founder's technical and product decision that changed everything — and 76 studios across 50+ countries later, here's what we learned.
Most SaaS products treat WhatsApp as an afterthought.
You build your core product. You add email notifications. Then someone asks "can we add WhatsApp?" and you bolt on a third-party integration, send a few reminders, and call it done.
We did the opposite.
WhatsApp is not a feature in Dancely. It's the foundation. Every architectural decision we made — authentication, communication, onboarding, fee collection — was designed around WhatsApp first.
