Nathan Hall, VP and General Manager, APJ, Everpure
India is emerging as one of Everpure’s core markets, driven by investments from telecom operators, banks, and digital-native companies, as AI fuels demand for data storage, sovereign infrastructure, and more efficient data centres across Asia-Pacific, according to Everpure executives.“India is definitely one of the core markets we focus on in APJ because of the opportunity here and the current performance. It’s also interesting from the perspective of scale,” shared Nathan Hall, VP and General Manager, APJ, Everpure.Alongside, Matthew Oostveen, CTO for APJ at Everpure, said the APJ region does not operate as a single cohesive market, with countries at different stages of AI adoption and maturity.He noted that AI is relatively advanced in economies such as Korea, driven by significant government investment and support from policymakers who identified the technology as strategically important for the country. India, too, has seen strong government backing, with several initiatives and dedicated investment aimed at ensuring domestic companies benefit from the AI opportunity.
Matthew Oostveen, CTO for APJ at Everpure
In contrast, Australia, traditionally among the earliest adopters of technologies such as virtualisation, cloud computing, and smartphones, has been investing comparatively little in AI, he said.“This is becoming an existential question for nations, because there is a strategic advantage to being an earlier adopter in technology. There are opportunities for nations that may be behind in particular technology areas to leapfrog others because of capital investments in AI,” Oostveen highlighted.Meanwhile, he added that Asia doesn’t have the legacy of Europe or North America, which works in the region’s favour.“The advantage of building out massive amounts of financial services and banking infrastructure in countries like India is that, by and large, there’s a clean slate to build from. While many banks have been around for some time, they lack the technological history the West grapples with, which is why they can make more greenfield decisions. There’s an opportunity to have more up-to-date and user-friendly tech,” Oostveen said.Modern storage technologiesThe executives said India and Japan are key markets for Everpure’s Asia-Pacific business as AI-driven investments in data centres accelerate. They noted that many data centre projects face delays due to power constraints, creating opportunities for technologies that improve efficiency.Everpure positions its flash storage technology as a way for operators to reduce power, water, and space requirements, helping data centres become more sustainable and extend the life of existing facilities rather than build new ones. The company argued that the industry should accelerate the shift away from traditional hard-disk drives towards more modern storage technologies.“In certain geographies like Singapore, there is a strict limit on the additional space and power available. With real estate consumed faster than ever, customers are hitting the end of their planned budget for power or space faster than expected and are looking to optimize more than ever. Whether it’s through technological change, like moving to flash from spinning disk to make more efficient use of that power and space? They are seeing a 10 to 20X reduction in both upon switching to flash. This is becoming a key decision point for some customers and regions,” Hall explained.Published on June 24, 2026
