Lionel Messi just became the all-time leading World Cup goal scorer. The 39-year-old Argentine put away a hat-trick on June 24, surpassing Miroslav Klose’s longstanding record.

But here’s the thing: while the football world debates the finest goals and standout moments of the 2026 FIFA World Cup, a parallel story is playing out in the crypto market. Fan tokens tied to national teams are seeing a surge in trading activity, and the tournament’s official partnership with Kraken is putting digital assets in front of billions of eyeballs.

On the pitch: Messi, Mbappé, and a tournament delivering on the hype

Messi’s hat-trick in Argentina’s opening match didn’t just secure a win. It rewrote the record books.

Kylian Mbappé has responded with back-to-back braces in France’s initial fixtures. That puts the 27-year-old at 16 career World Cup goals.