New Survey from The Mobile Shop™ Reveals Canadians Are Leaving Rewards on the Table
Survey findings show Canadians are overlooking opportunities to maximize loyalty rewards through mobile purchases
New survey findings commissioned by The Mobile Shop™ reveal that many Canadians may still be leaving rewards on the table, despite the growing role rewards programs play in everyday spending decisions. The Mobile Shop™, which offers customers the opportunity to earn PC Optimum™ points on select phone purchases, commissioned the survey to better understand how Canadians are engaging with rewards programs and where gaps in rewards optimization still exist.
At a time when Canadians are becoming more intentional about how they spend and maximize value from everyday purchases, rewards programs continue to play an increasingly important role in consumer decision-making. With a wide range of rewards programs now available across different categories, Canadians have more opportunities than ever to earn points and get more from the spending they are already doing.
In fact, 85 per cent of Canadians say they at least try to make the most of available rewards and loyalty benefits. However, despite high rewards program participation and strong intentions to maximize benefits, survey insights found:
