Wealthy investors are using artificial intelligence to research and generate ideas, and then asking a human being whether to act on them.
That is the headline finding of new HSBC research published on Wednesday, which surveyed nearly 10,000 affluent and high-net-worth individuals across 10 markets and concluded that, at the moment of decision, the adviser still wins.
The numbers are not subtle. Across the survey, 62 per cent of respondents said they still turn to human professionals as their main source of investment ideas, and only 12 per cent named AI as the single most influential factor in their decision-making.
The pattern is consistent enough that HSBC has given it a name. The bank calls the study “The Human-AI Advantage”, which is a tidy way of saying that the two are not really competing.
The methodology shapes how far the finding travels. The survey covered 9,993 investors aged between 21 and 69, with minimum investable assets of $100,000 for the affluent tier and $2m for the high-net-worth tier.The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
