Electromobility at a tipping point
Battery electric vehicles are gaining momentum among new car buyers worldwide. Whether this growing interest will make the leap into the mass market depends on trust, infrastructure, and a functioning used-car market according to the BearingPoint E-Mobility Attractiveness Index 2026. Brand loyalty is increasingly ending at the point of purchase.
Global electromobility is at a critical turning point. Battery electric vehicles (BEVs) are becoming significantly more attractive worldwide, driven in part by rising fuel prices and a much broader range of available models. But their breakthrough does not only depend on demand for new cars. This is highlighted by the BearingPoint E-Mobility Attractiveness Index 2026, for which more than 10,000 consumers in Germany, the United Kingdom, the United States, China, and India were surveyed.
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“Electromobility has become part of the purchase decision in many markets,” says Manuel Schuler, Global Head of Automotive at BearingPoint. “However, the transition to the mass market will only succeed if uncertainties regarding charging, and resale are consistently addressed.”
