Zelara,
a Berlin-based startup developing an AI-native learning system for lifecycle
marketing, has raised €3 million in a pre-seed funding round led by NAP, with
participation from Heartfelt and Angel Invest.
Despite
Zelara lands €3M to bring continuous learning to customer engagement
Zelara is building an AI-native learning system that helps brands personalise customer engagement in real time. The platform learns from every interaction to improve activation, retention, and reactivation without replacing existing CRM systems.
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