The Big Lie in Mobile Privacy (And How We Fixed It)

If you have an Android phone, you've seen the pop-up banners asking for your permission to track your data. You click "Reject All," assuming the app stops tracking you.

Here is the dirty secret of the mobile app industry: It usually doesn't stop them.

Traditional privacy tools are built like internet filters. When an app tries to send your data across the web to a data company, the privacy tool tries to block that specific web traffic.

There is a massive flaw in this approach: