Nuno Mendes curled a free kick into the net in the 17th minute against Uzbekistan on June 23, giving Portugal a 2-0 cushion in their Group K World Cup match. The goal, set up by a clever routine with Cristiano Ronaldo that fooled everyone in the stadium, was the kind of moment that should send fan engagement metrics through the roof.

And yet Portugal’s official fan token, POR, barely registered a pulse.

The goal and the token that didn’t move

Portugal’s fan token, POR, lives on the Chiliz-powered Socios.com platform. Holders get to vote on certain team decisions, like picking goal celebration songs.

The broader Chiliz ecosystem, measured by the CHZ token’s market capitalization of roughly $352 million during the tournament period, tells a story of a platform that’s established but not exactly explosive. For context, $352 million is smaller than many mid-cap altcoins that most traders couldn’t name off the top of their head.