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Summer just got hotter with Amazon’s Prime Day kicking off today and running until Friday, June 26: marking the first time that the retailer is hosting its biggest sale of the year in June versus the usual mid-July promotion.
There are hundreds (if not thousands) of deals spanning clothing and accessories like handbags on amazon.com right now. In the realm of beauty, however, some markdowns tend to be deceiving — appearing stronger and more enticing than they actually are — so, as someone who has actively monitored these sales over the years, I’m here to help you cut through the noise and shortlist the skin care and makeup Prime Day deals that are truly worth your money.
These selections are either beauty picks with a cult following on social media, celebrity faves, time-tested holy grails, or items that I have personally tested and fallen in love with. The prices here range from just $5 to a bit under $100, and the labels on offer include Estée Lauder, Charlotte Tilbury, Medicube, Anastasia Beverly Hills, and other instantly recognizable names.
I went ahead and sampled most beauty goodies that Amazon is putting up on sale during an event staged by the mega retailer itself. The cream of the crop made it onto this roundup for your shopping convenience.











