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Another Prime Day is upon us. This year, the sale runs from June 23 to June 26. I’ve been covering Prime Day’s beauty sales for six years, and this year feels ritzier than years past. There’s a lot of premium skin care on offer at 20 to 30 percent discounts, like True Botanicals face oil and, for the first time, Charlotte Tilbury. The usual suspects, like EltaMD’s dermatologist-favorite SPF and CosRx’s snail-mucin essence, are also heavily discounted. Similar to years prior, my Prime Day strategy is to stock up on the not-so-sexy drugstore basics, but this year I’m also recommending splurgier skin care, as we’re unlikely to see prices this low until later this year.
