Add Under Armour to the list of companies partnering with automotive firms.
The Baltimore-based sports brand is collaborating with Dodge on a collection inspired by the company’s Charger SRT Hellcat and Challenger SRT Demon vehicles.
The line of apparel, footwear and accessories is designed as “classic Americana reimagined,” the companies said.
The collection is being introduced through a campaign featuring Notre Dame defensive back Adon Shuler and USA Football defensive back Laneah Bryan.
The collection of men’s and womenswear includes HeatGear base layer apparel, graphic T-shirts and cargo shorts along with HB-Lo sneakers, a UA Blur Pro x Dodge Cleat and UA Blur x Dodge Glove in color-blocked oxblood red and carbon black. The burnout textures and sharp seams are a nod to the body lines of Dodge SRT muscle cars.
