The logo appears behind every player and coach’s head when they talk to the media. It surrounds the pitch during matches, fully visible on TV. It’s on the jumbotron before matches, asking fans to guess which team will win, and appears in ads on the FIFA website.
ADI Predictstreet is everywhere at the World Cup.
The official FIFA sponsor is an obscure prediction market out of Abu Dhabi built on a relatively new blockchain and created just in time for the soccer tournament. Unlike Kalshi and Polymarket, which see huge volumes of money bet on sports, ADI Predictstreet wasn’t licensed to operate in the United States and didn’t have any existing deals with major sports leagues when its FIFA partnership was announced in April.
Almost two weeks into the World Cup, ADI Predictstreet is up and running, but it’s doing nowhere near the same business as Kalshi and Polymarket.
On Tuesday, the amount of money ADI Predictstreet said had been traded on the platform varied wildly. It said around $400,000 had been traded on the winner of Mexico’s Group A. On the other end of the spectrum, $13 had been traded on Algeria–Austria, and $17 on Croatia–Ghana.
