Meta Platforms is building a standalone prediction market app called Arena, marking the company’s first serious push into a sector that has exploded in popularity over the past two years.
The app, which will operate independently from Facebook, Instagram, WhatsApp, and Messenger, would let users forecast outcomes on live events.
What Arena actually is
Arena is being developed under the direct leadership of CEO Mark Zuckerberg, with a dedicated internal team assigned to the project. The app will initially use a video-game-style points system rather than real-money wagering, though Meta hasn’t closed the door on introducing actual cash betting down the road.
Meta’s family of apps reaches more than 3.56 billion users globally. For context, Polymarket, the crypto-native prediction market that became a household name during recent election cycles, operates at a fraction of that scale.
