New Era Names New Head of North America Marketing

New Era, the sports and lifestyle brand, has named Jennifer Matthews senior vice president of marketing for North America.

Matthews comes to New Era from FanDuel where she served as vice president of brand strategy, overseeing creative strategy, product marketing, integrated marketing and social and digital content strategy.

Prior to FanDuel, Matthews held marketing roles with PointsBet, Monumental Sports Network, Sports Illustrated, ESPN and MSNBC.

At New Era, she will lead the North America marketing team to develop and execute brand and league initiatives.

“Throughout my career, I’ve held a passion for pushing boundaries and building brands that connect with fans,” said Matthews. “It is rare to find a brand with more than 100 years of history that continues to embrace change and evolve in step with culture. As a leader in the sports and lifestyle space, New Era has incredible momentum, and I’m eager to build on that energy.”