Metropole · Colombia · Business of Sport

— Key Facts

—The maker. Supertex, a textile firm in Cali, makes the official Adidas shirts for Colombia’s national team, not a factory in Asia or Europe.

—The order. For this World Cup it produced about 900,000 Colombia shirts — roughly 600,000 yellow home tops and close to 300,000 blue away ones.

—The reach. The company also makes kits for Argentina, Peru and Chile, and turns out around 1.5 million units a year.