From the hottest looks to the coolest dessert flavor, our new Summergeist report shows what’s trending for summer 2026.
Jun 23, 2026
From the hottest looks to the coolest dessert flavor, here’s what our Search bar says about what’s trending for summer 2026.
Jenny Lee
Lead Trends Analyst
General summary
Google has published a new “Summergeist” report that highlights some of the more notable search trends that have spiked in the US…
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Mint is emerging as summer 2026’s surprise color trend, replacing butter yellow in the spotlight; Cool, fresh and unexpectedly…
The latest online craze reveals how quickly personal expression can be absorbed into a homogenised feed and exploited by brands
