Norway fans take over World Cup with viral 'Viking Row' celebration [Courtesy/Reuters]
Every FIFA World Cup produces a defining fan moment, a celebration that transcends borders, dominates social media, and becomes part of football folklore.
At the 2026 tournament, that moment has arrived in the form of the "Viking Row," a uniquely Norwegian celebration that is rapidly winning over football fans worldwide.
After Scotland's passionate "Tartan Army" supporters turned heads by transforming streets across the United States into seas of tartan during the opening weeks of the tournament, another fan movement has taken centre stage.
Norwegian supporters have taken over some of America's most iconic locations with their energetic Viking Row celebration, creating scenes that have quickly gone viral online.
