Want more deals? Visit CNN Underscored’s Guide to Prime Day for wall-to-wall coverage of the best discounts to be found during Amazon’s massive sale.
While the retail world holds its breath for the midsummer chaos of Amazon Prime Day, the savviest shoppers know that the best opportunities often arrive before the crowd gathers. Not all great sales and deals are gated behind a membership fee or rushed during a four-day frenzy. Sales from REI, Sephora, Wayfair and more are proof of that. If you want to expand your search for clothing or bedding beyond Amazon’s big sale or compare prices on tech and appliances, we curated the best competing Prime Day deals live ahead of the savings event. Consider this your invitation to skip the digital noise, bypass the shipping gridlock and skip the web’s largest retailer to save with these 104 alternatives.
Best Tested
Shark TurboBlade Fan
The best cooling fan that CNN Underscored editors have tested is now down to its second-best price of the year. At within $1 of the 2026 low, this bladeless fan helps you stay cool this summer with a unique design that lets you position its unique air vents to exactly where you need cooling air. Several colors that you won't find at other retailers are $50 off this week.
