Tuesday, June 23rd, 2026 – 1:30 am
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A podcast interview with
Cleo Davis-Urman
CEO & Co-Founder
Rethinking Vitamin Marketing, With Barrière | AdExchanger
Barrière CEO and Co-Founder Cleo Davis-Urman explains what it takes to build a new category around patches instead of pills.
TL;DRAI
Barrière (2020) expands wellness patches (designed as tiny tattoos) from DTC to Target/Ulta using retail media. The challenge: attributing word-of-mouth growth versus performance metrics (CAC/ROAS); CEO uses holistic measurement for sustainable business.
303 words~1 min read
