The Sardine Run in KZN's south coast is a must-see phenomenon.

Locals are absolutely thrilled as the much-anticipated annual Sardine Run officially makes its presence felt.

The arrival of these silver shoals brings a welcome warmth to the chilly winter air, celebrated through various traditional culinary preparations from grilling to frying. For anyone rooted in the KZN heritage, this seasonal phenomenon is a monumental highlight of the year.

Even with the highly affordable prices of the fresh catch found at bustling roadside stalls and vibrant weekend markets, these fish are a staple in households across the region.

Of course, it gets shipped to Johannesburg and Cape Town. But Durbanites get the first bite, so to speak.