OLED televisions rarely drop this close to their floor pricing outside of Black Friday, and the Samsung S90F is no exception to that rule until now. The 65-inch S90F is down to $1,197, off its $1,697 list price and within a few dollars of its record low on Amazon. This deal is open to all Amazon customers with no Prime membership required, on a 2025 OLED panel with 144Hz, Samsung’s NQ4 AI Gen3 processor, and Pantone-validated color.
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Why OLED still wins on picture quality
OLED panels produce true black by turning off individual pixels completely rather than dimming a backlight, which means the contrast ratio is effectively infinite rather than bounded by how dark a local dimming zone can get. On the S90F, that per-pixel light control combines with Samsung’s OLED HDR+ processing and Pantone-validated color calibration to produce a picture that handles both bright highlights and deep shadows in the same frame without the blooming or halo artifacts that even the best Mini-LED panels show at their edges. For movies, dark TV series, and any content where shadow detail matters, OLED is still the benchmark that other display technologies measure themselves against.
The NQ4 AI Gen3 processor runs 128 neural networks trained on content analysis, which upscales everything from 1080p streaming to near-4K quality and transforms SDR content into HDR-like output with expanded highlights and more vibrant colors. The AI also smooths fast-moving objects specifically, tracking balls and text during live sports to reduce blur and flickering without the soap-opera effect that heavy motion processing typically introduces.
