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Bluey is officially making its way onto the Toniebox.
In a new partnership between Tonies and BBC Studios, the hit preschool series is expanding into the screen-free audio platform for the first time, bringing Bluey, Bingo and the rest of the Heeler family into a new format built around listening and imaginative play.
The move extends Bluey beyond television into Tonies’ collectible audio system, where characters come to life through physical figurines placed on the Toniebox player. Each figure unlocks stories, music and character moments designed for independent play — no screens, apps or setup required.
The launch includes a range of Bluey-themed Tonies, with figures featuring Bluey, Bingo and Muffin. Alongside the core figures, the collaboration also introduces a Tonieplay game with 100+ interactive moments from the show including a game of ‘Keepy Uppy’, ‘Dance Mode’ and the ‘Magic Xylophone’. The collection is rounded out with themed accessories, including Bluey-branded sleeves and carry bags.
