Chef Robotics Hires Nicolas De Keijser as VP of Sales to Accelerate Enterprise Adoption of Physical AI

Chef Robotics, a leader in physical AI for the food industry, today announced the appointment of Nicolas De Keijser as Vice President of Sales.

Chef provides AI-powered food assembly robots to food manufacturers. Since onboarding its first customer, Amy’s Kitchen, in 2022, the company has expanded to serve 15 mid-market and enterprise food manufacturers across North America and Europe. Earlier this year, Chef announced that its robots had completed 100 million servings in production—more than all other food robotics companies combined—forming the world’s largest real-world dataset of deformable material training data.

As Vice President of Sales, De Keijser will lead Chef’s commercial organization and help expand the company’s presence among enterprise food manufacturers.

De Keijser joins Chef after more than six years at Boston Dynamics, where he served as Senior Director of Sales and built and led the commercial team that brought the company’s warehouse automation products to customers worldwide. Prior to Boston Dynamics, he spent 12 years at ABB in a variety of sales, business development, and commercial leadership roles. During that time, he developed the company’s North American business in robotic assembly and test applications and built engineering and sales support teams in Silicon Valley and Michigan.