Meta Platforms is reportedly in advanced discussions to invest in Cred, the Indian fintech startup known for its rewards-based credit card payment platform. The talks, which have surfaced primarily through Indian business media, also involve the potential appointment of Cred founder Kunal Shah to a significant operational role within Meta, possibly leading WhatsApp.
The negotiations are described as exploratory, and the specific figure of $900 million has not been verified by either party.
What’s actually on the table
The discussions center on Meta taking a stake in Cred at a valuation of approximately $4 billion. The investment itself could involve tens of millions of dollars in primary capital, a figure considerably more modest than the $900 million number circulating in some reports.
There’s also talk of a more dramatic outcome: a full acquisition of Cred, potentially at a valuation below that $4 billion figure. That scenario would come with Shah transitioning into a leadership position at Meta, with WhatsApp being the most frequently mentioned destination.
