World Cup 2026Economic impact could reach at least $180m in Japan; Adidas' away jerseys have sold outJapanese soccer fans cheer during a World Cup public viewing event in Yokohama after Japan scores a goal against Tunisia on June 21. (Photo by Haruhi Nakayama)YUKA KONISHIJune 22, 2026 13:33 JSTTOKYO -- The Japan men's national soccer team's strong performances so far in the 2026 FIFA World Cup is boosting related consumer spending, from official jerseys to beer for consumption while watching the matches at home.