Mohamed Salah is doing what Mohamed Salah does, just on the biggest stage imaginable. Egypt’s captain has racked up five goal contributions across four matches at the 2026 FIFA World Cup, and the ripple effects are being felt far beyond the pitch.

The performance has turned Salah into one of the tournament’s defining figures. It’s also turned him into a speculative asset class.

Salah’s World Cup by the numbers

Five goal contributions in four games is elite output at any level. At a World Cup, where defensive systems tighten and every touch carries the weight of national expectation, it borders on absurd.

This isn’t exactly new territory for Salah on the international stage. He scored two goals at the 2018 FIFA World Cup in Russia and then put up nine goals during the qualifying campaign that secured Egypt’s spot in the 2026 tournament.