Brazil's June festivals will move 2.4 billion reais this winter, the tourism ministry says, with Campina Grande and Caruaru leading the boom.
Key Facts
—The headline number. Brazil’s tourism ministry projects about R$2.4bn ($470m) in spending across five main São João host cities in 2026.
—Campina Grande. Paraíba’s festival is projected at R$800m ($159m) and 3.5 million visitors over roughly 33 days.
—Caruaru. Pernambuco’s rival event is projected at R$800m ($159m), four million people and about 20,000 jobs.
—The supporting cast. Mossoró is projected at R$360m, Petrolina at R$325m with 50,000 air passengers, and Maracanaú at R$100m.
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