Uwem Afanide, managing director, All Seasons Zenith, has said that collaboration, bold thinking, and a commitment to delivering memorable brand experiences were the hallmarks of a great communications campaign.
“Receiving recognition at the Pitcher awards was a testament to the power of collaboration, bold thinking and a commitment to delivering memorable brand experiences,” he stated on the sidelines of the recent Pitcher awards 2026.
The Macallan won bronze in the Outdoor Ambient & Installations category for The Beacon Light Box, a rotating illuminated billboard installation executed in Victoria Island, Lagos.
The entry was submitted by All Seasons Zenith, the outdoor agency behind the installation, in collaboration with The Macallan.
“The Beacon Light Box was the result of a strong partnership between our team and The Macallan, driven by a shared ambition to create something truly distinctive for the Lagos market,” Afanide stated.
