Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleCinemark has unveiled a new Spider-Man: Brand New Day-themed popcorn bucket, which has raised eyebrows due to its suggestive design. The popcorn container features a Spider-Man arm topped with a white cone-like bowl and a straw, intended to represent webs, but has been likened to other, NSFW objects by social media users. “The industry has been intentionally making these popcorn buckets look dirty for publicity ever since the Dune 2 bucket,” one person said, referring to the divisive design that featured a Sandworm mouth as a lid.The fourth instalment in the Tom Holland-led superhero film series is set to be released in cinemas on 31 July. Holland and Zendaya reprise their roles as Peter Parker/Spider-Man and MJ, respectively, in the highly anticipated sequel. In fullNew Spider-Man popcorn buckets raise eyebrows: ‘Someone approved that?’Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Social media freaks out over ‘dirty’ Spider-Man popcorn buckets
Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleCinemark has unveiled a new Spider-Man: Brand New Day-themed popcorn bucket, which has raised eyebrows due to its suggestive design. The popcorn container features a Spider-Man arm topped with a white cone-like bowl and a straw, intended to represent webs, but has been likened to other, NSFW objects by social media users. “The industry has been intentionally making these popcorn buckets look dirty for publicity ever since the Dune 2 bucket,” one person said, referring to the divisive design that featured a Sandworm mouth as a lid.The fourth instalment in the Tom Holland-led superhero film series is set to be released in cinemas on 31 July. Holland and Zendaya reprise their roles as Peter Parker/Spider-Man and MJ, respectively, in the highly anticipated sequel. In fullNew Spider-Man popcorn buckets raise eyebrows: ‘Someone approved that?’Thank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in
Cinemark unveiled a Spider-Man bucket with deliberately suggestive design, sparking social media backlash ahead of July 31's release. Following Dune 2's precedent, studios intentionally create controversial merch designs to generate viral publicity and engagement.
