The hospitality suite sits right near the final corners of the Le Mans circuit. Out on track, the two GMR-001 cars are running their first 24-hour race—and showing plenty of speed. In other words, Genesis clearly wants people to know that it didn’t enter the World Endurance Championship just to make up numbers.
Jacky Ickx is an ambassador and a major show of force, while high-caliber drivers like Daniel Juncadella and André Lotterer show significant investment. Oh, and Genesis unveiled the Concept GT the day before the big race. All of it reinforces the message that on the product side, too, the intent to offer a clearly defined roadmap is very real.
On the occasion of the 2026 24 Hours of Le Mans, Charles Fuster, Genesis Brand Director for Italy and France, answers questions about the Korean automaker’s future—from Magma to the Concept GT, including hybrids, EVs, and internal-combustion power.
This story originally appeared on Motor1 Italy
Genesis At The 24 Hours Of Le Mans
