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Latin America’s small champion is breaking all expectations.
Uruguay surpassed Costa Rica as the regional leader in 2025, reaching an impressive 20% BEV market share for the whole year, up from 8.5% in 2024. 2026 has seen the continuation of high growth levels in the Uruguayan market, bringing the yearly total above 35% and having BEV sales alone account for an outstanding 41% in May.
However, more important — and impressive — than overall EV sales growth, Uruguay has become the first Latin American market where, despite a significant increase in vehicle sales, we see combustion-only powertrains suffering significant losses. The end for fossil-fuel based transportation in Uruguay has now begun.
Let’s look at the numbers!
