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Latin America’s giant is waking up.
For long a regional leader (ranking consistently in the fourth position in our region), Brazil has shown long periods of relative stagnation followed by sudden bursts of growth triggered by the entrance of new, more competitive models in the country. However, this trend (constant for as long as the market provided data) seems to be breaking apart: since December 2025, we’ve seen high year-on-year as well as month-on-month growth, with a constant stream of records that has brought the market all the way up to 13.5% EV market share (7.7% BEV) in May 2026.
As we will see later on, I have reasons to believe this is not a coincidence, but a fundamental shift in the way Brazil’s market operates: long dependent in EV imports to sustain local demand, the country is now becoming a key EV supplier for its own market and for the entire region, providing a material and political basis for the transition and ending any possibilities of a tariff-based EV recession, as most recently seen in the US.
Let’s look at the numbers!
