Gen-Z entrepreneurs are launching businesses at a faster rate than many expected, driven by technology, changing work patterns and growing access to digital tools.
A recent study by Gusto, a cloud-based HR, payroll and benefits platform, found that Gen-Z entrepreneurs accounted for 9 per cent of new businesses started in 2025, surpassing Baby Boomers, who represented 5 per cent. The findings mark the first time the younger generation has overtaken Baby Boomers in business creation.
The study also showed that seven out of 10 Gen-Z founders used artificial intelligence (AI) during the startup process, a figure that exceeded the overall average by more than 10 percentage points.
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As digital natives, many Gen-Z entrepreneurs are building businesses online. Here are five business ideas that are gaining attention among young founders.
