The PiggyVest Savings Report 2025 confirmed what many young Nigerians already know: roughly 40% of Gen Zs and 18% of Millennials report having no monthly income at all.
Yet a scroll through any Nigerian timeline tells a different story. Young people are talking about the soft life, launching side hustles, debating japa plans, and building digital businesses, all while navigating job insecurity, a weakening naira, and a cost-of-living crisis that continues to squeeze households across the country. Related News Meet the women seeking to become the UN’s first female secretary general Cardoso says CBN reforms restoring confidence after winning global award Katsina mobilises communities for climate action ahead of renewed hope tour
This BusinessDay June Gen Z Pick 2026 poll aims to move beyond the social media narrative and capture the lived experiences behind the posts. Whether you are running a side hustle, working a 9-to-5 that barely covers your expenses, planning your next move abroad, or simply trying to make it through the month.
Your perspective matters. Take our 60-second poll. Click Here.
Take a look at the previous poll result.
