L-R: Ademola Adeoye, sales director, B2C Golden Penny Foods; Devlin Hainsworth, managing director, Golden Penny Foods; Lara Yeku, head, human resources, food division, FMN and Ilyas Kazeem , director of marketing, Golden Penny
Golden Penny Foods has injected a massive ₦45 billion into its national distribution infrastructure while showering its top dealers with brand-new Toyota Hilux trucks and over ₦37 million in cash prizes.
Speaking at the 2026 B2C Dealers and Sales Conference in Lagos on June 16, management also unveiled a new Golden Penny Penne 500g pasta, reinforcing the brand’s commitment to dominating Nigeria’s evolving fast-moving consumer goods (FMCG) market alongside its partners. Held at the Balmoral Hall in Ikeja under the theme Reset, Rebound, Win Big, the annual conference celebrated dealer resilience in the face of shifting consumer demands and rising operating costs.
To honor the loyalty and performance of its partners, Golden Penny handed out substantial rewards. In the highly coveted National Core Category, Idris Saleh Alh Nigeria Limited emerged as the overall national winner, taking home a brand-new 2025 Toyota Hilux and a ₦15 million cash prize. Fulcrum Golden Heritage secured second place, receiving a 2025 Toyota Hilux and ₦12 million, while Kay Jay Zenith Limited claimed third place, walking away with a 2025 Toyota Hilux and ₦10 million. The Rising Star Category, celebrating exceptional commercial momentum among newer distributors, was won by Opeyemi Baking Industry.
