Korean melons are displayed at a market in Seodaemun District, Seoul, May 17. Yonhap
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"Chamoe," or Korean melon, is enjoying growing popularity. In Japan, it is winning over consumers with its sweet flavor and convenient size.
According to Korea's Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT), Korean melon has been designated one of this year's strategic fruit exports to the Japanese market. Japan is the largest importer of Korean chamoe, with both export value and volume increasing significantly each year.
Last year, exports to Japan reached approximately $1.055 million (about 1.6 billion won), with 271 tons shipped — up 31.4 percent in value and 39 percent in volume compared with the previous year.
