This article has been supplied and will be available for a limited time only on this website. Earlier this month, World Environment Day yet again highlighted the urgent need to accelerate action on climate change, biodiversity loss, and resource efficiency.
In hospitality, expectations are shifting on two fronts. Guests continue to demand consistently high standards of cleanliness, hygiene, and service, while also placing greater emphasis on the environmental impact of their stay.
This is being driven in part by the rise of more conscious and sustainable travel behaviour. According to Booking.com’s Sustainable Travel Report (2025)¹, 93% of respondents said they want to make more sustainable travel choices, while 84% said sustainable travel is important.
In practical terms, this means travellers are actively looking for accommodation providers that demonstrate responsible practices, with around 36% of respondents seeking verified sustainable stays¹, showing that green credentials are becoming part of the booking decision itself.
According to Jeffery Madkins, Marketing Manager at Unilever Professional, this is no longer a trend, but very much a business reality. “Today’s guests,” he says, “are far more aware of the environmental footprint behind their stay and increasingly, they are looking for visible, practical actions from accommodation providers.
