Jorge Messi, father and longtime business manager of Lionel Messi, is under medical supervision due to an unspecified health issue. The Messi family announced on June 18 that he is recovering positively, while simultaneously condemning what they called irresponsible media speculation about his condition.
The news surfaced shortly after Lionel Messi was visibly emotional on the pitch during Argentina’s World Cup match against Algeria. He broke down in tears after scoring his first goal of the game, a reaction that now carries additional context.
Why the crypto world is paying attention
Messi has served as an ambassador for Socios.com since 2022, a deal reportedly valued at over $20 million. Socios operates on the Chiliz blockchain, powering fan tokens for clubs and national teams across global sports. When Messi moved to PSG, his transfer package famously included $PSG fan tokens as part of his compensation, one of the most prominent examples of crypto compensation in professional sports history.
In 2024, Messi promoted WaterCoin, a Solana-based token that surged 350% following his endorsement.
